Coaching has changed.
Leaders expect more. AI raised the bar.
REACH LX Certified Partners are the coaches who rise above the noise - combining human transformation with AI-powered continuity, scale, and measurable ROI.
"I am at the forefront of the coaching industry."
The Complete Partner System
Every tool, asset, and AI capability you need to dominate the next era of leadership coaching - stacked into one Certified Partner program.
Partner Portal To Grow Your Clients
Access and manage each of your clients - individual leaders or entire companies.
- Access curated resources to extend work with each client
- AI-surfaced opportunities for you to add value with each client
- AI-calculated ROI so you can demonstrate financial returns
- Every client login is cobranded - your brand and REACH LX
Complete Leadership Performance Toolkit
Instant depth, structure, and scientific credibility.
- 90+ workshops you can rebrand & deliver
- World-class diagnostics, profiling, 360s & culture audits
- Psychological safety measurement and development
- Hundreds of evidence-based tools
Earn More - Data-Led Recommendations
Always know the next best step - and the next commercial opportunity.
- What each leader needs next
- What each team needs next
- Where organisational gaps create new revenue
Save Time - AI-Built Custom Courses
Reclaim 5–10 hours every week.
- Custom learning pathways
- Tailored workshops generated for you
- Automated session prep & follow-up
Deliver More Value - Best-in-Class Toolkit for Clients
Become the coach who brings a system, not just sessions.
- Personalised learning for every client
- Behavioural insights, leadership & accountability tools
- Shared leadership language across teams
Provide Continuity - REACH AI Leadership Coach
Be the coach who is 'always there' - without being always there.
- Real-time coaching between sessions
- Goal tracking & meeting history
- Nudges & micro-learning
Scale - AI Business Development Engine
Grow your practice without hiring staff.
- Relationship development
- Workshop & debrief recommendations
- Account expansion intelligence
Make More Money - License Leadership AI
Profit from AI instead of being threatened by it.
- Provide REACH AI Coach to your clients
- Build recurring revenue
- Increase LTV per client
Demonstrate ROI - Automated Reporting
Become the coach who can prove impact.
- Quantified business impact
- Behavioural change tracking
- Before/after team health metrics
Personalised Learning for Every Leader & Team
Deliver enterprise-level value as a solo practitioner.
- Tailored content per individual
- Custom development pathways
- Behavioural insights at scale
Goals, Follow-Through & Meeting History
Nothing slips through the cracks with any client.
- Goal setting & tracking
- Session-by-session memory
- Faster session prep with AI
Public Listing on REACH LX Website
A credibility signal that attracts inbound opportunities.
- Featured partner profile
- Use of REACH LX badge
- Inbound lead exposure
Global Community of Elite Coaches
Your professional home with the world's best.
- Former executives & psychologists
- Peer collaboration & shared intelligence
- Quarterly partner events
One-time founding cohort investment. Locked in for life. Backed by the Founder's Guarantee.
This is Not for Everyone
Becoming a REACH LX Certified Partner signals you operate at the highest level of the coaching profession. We protect that standard.
- You're an experienced leader who transitioned into coaching
- You hold a recognised coaching certification
- You coach senior leaders and their teams
- You want to be recognised as elite, future-ready, evidence-based
- You're ready to embrace AI as a multiplier - not a threat
- You're new to leadership or new to coaching
- You don't hold a coaching certification
- You prefer to keep your practice small and manual
- You're not interested in measurable ROI for clients
- You're looking for a quick course rather than a profession-defining shift
Certification in 2 Days
Five clear steps from application to launch as a globally recognised, AI-augmented leadership coach.
Apply
Submit your application for review.
2-Day Certification
Complete all 4 REACH certifications + Quick Start Pack.
30-min Practical
Live assessment with Drew Tatnell, Principal Consulting Psychologist.
Approved & Listed
Badge, public listing, full platform & AI access.
Launch
Begin practising as a REACH LX Certified Partner.
Drew Tatnell
Principal Consulting Psychologist, REACH LX
A 30-minute live practical with Drew (or one of his team) ensures every Certified Partner meets the REACH LX standard for evidence-based, AI-augmented leadership coaching. This is the gate.
If this doesn't elevate your solution, help you make more money, save time, and deliver more value - you get a 100% refund.
Be at the forefront of
leadership coaching.
Apply now to join the global community of REACH LX Certified Partners. Backed by the Founder's 100% money-back guarantee.
Reviewed personally • Approvals limited this quarter